Westside Compost, a community-driven composting initiative, faced a need to effectively engage their audience on social media and educate them about the importance of composting and environmentalism. Their existing content struggled to capture attention, resulting in low visibility and minimal community participation. The lack of engaging and visually appealing posts hindered their ability to convey critical information and inspire sustainable habits among their followers.

To address this issue, I collaborated with Westside Compost to create custom Instagram content that transformed educational topics into visually engaging layouts. By utilizing bold typography, vibrant color schemes, and eye-catching graphics, I crafted posts designed to grab attention and encourage interaction. The content not only simplified complex environmental concepts but also highlighted actionable steps for followers to adopt composting practices. This strategic approach increased awareness, strengthened Westside Compost’s online presence, and fostered a more engaged and eco-conscious community.