Customers often find the traditional method of brewing chai tea confusing and time-consuming without clear, visually appealing instructions. Chico Chai needed an engaging and informative solution to guide customers through the brewing process while staying true to the brand's artisanal identity.

The instructional brochures use hand-drawn illustrations to complement step-by-step instructions, making the brewing process accessible and enjoyable. The cohesive visual style maintains brand consistency across materials, while bold, warm colors differentiate each brochure and add a vibrant, inviting touch. This combination of visuals and text simplifies the process, creating a fun, user-friendly guide for both beginners and chai enthusiasts.