Develop a brand identity for a new energy drink that embodies sustainability, organic ingredients, and health-conscious values. Appeal to a broader audience beyond the typical health enthusiast.

Using vibrant, bright colors and bold shapes the design immediately conveys energy and excitement. The hand-drawn illustrations of fruits and subtle botanical elements suggest organic and wholesome ingredients, helping communicate the product's natural, health benefits. Consistent style, with the bold, modern typography, energetic colors and  patterns, ties the product family all together in a fun approachable way. Each flavor stands out on it’s own with it’s unique color scheme, maintaining a cohesive design.